Small business articles and tips

Quebec is teeming with ideas and talent! The 235,000 small and medium-sized businesses in our beautiful province are energizing our local and national economy. Knowing the challenges small companies often face, we’ve put together a few tips to help you rev up your sales.

1. Who – Your address book is a gold mine

No need to look too far to find prospects: a treasure trove is waiting in your inbox. Your family, friends and acquaintances are great resources that are full of opportunities. Inform them about your professional activities by preparing an email campaign specifically for them. New products, new staff, new shop design? Your day-to-day is filled with news to share. By directly connecting with your network, you’ll gather valuable information: maybe your brother recommends a friend who might be interested in your products, your aunt asks a question that helps you improve customer service, or a friend knows someone who could become an ideal sales partner. Opportunities abound!

2. What – Let your team shine

Promote the work of your employees and increase their motivation by praising their knowledge and skills. As a bonus, this also reassures your customers about the experience and reliability of your staff. Your customers will have more confidence in the quality of your products and services – and boosting customer loyalty is a sure-fire way to increase sales!

3. Where – Get online and conquer the web

Consumers have changed: they spend more and more time searching the web before buying. They get informed, read reviews and shop online. Being connected means generating strong visibility and sharing information, including images and videos, quickly and at a low cost. An online presence helps you connect with customers and find new ones more easily through your network.

4. When – Never miss an opportunity

Take every opportunity to talk about your products and services. Of course, you can't be everywhere at the same time, so be sure to take advantage of the latest technologies. Having a website is like having an assistant who takes over when you're not there. It’s open 24/7. It takes messages, praises your business, highlights new products, provides directions to come see you, and answers questions about your products.

5. How – Speak the language of your customer

You see it every day in your business: products sell better when you adapt your message to the customer you are addressing. But how do you inform everyone at the same time? There are several email campaign development tools that allow you to customize your mailings. Good news: message customization is just as effective on paper as it is online.

Don't know where to start? We can help! The Quebec Bell team can provide you with sound advice and powerful tools that will help you do more and make more with your small business.