Build new applications to evolve your business

Through our best-in-class design centres and usability testing experience, Bell digital transformation experts will work with your business to design, develop and test new applications that meet your specific requirements. Leveraging deep expertise in digital communications, technologies, applications and approaches, we can cover everything from e-commerce applications to custom web and mobile solutions.

With application development and testing solutions from Bell, you get:

• A consistently high-quality digital experience

  Design reliable solutions that stay available even under the heaviest traffic loads. Our software engineers adhere to strict standards in designing solutions for high performance.

• Support from a multidisciplinary team

  Our digital strategists, analysts, creative directors, user experience experts, certified engineers and integrators, and more, combine their expertise to design and deliver exceptional, secure applications with assured quality.

• Full integration of custom solutions

  We help ensure your custom enterprise solutions integrate fully with your current IT infrastructure.

Better content organization, faster delivery

Bell designs and implements content management solutions that enhance the way you gather, edit and organize the content delivered over your web and mobile channels. Aligned with your unique business requirements, our solutions are easy to implement and use, and designed with your customers in mind.

Content management solutions from Bell help you:

• Leverage the best technology

  Find the content management solution that best fits your needs with the help of experts who know the full range of technologies available.

• Customize your solution

  Whether you’re leading implementation or have outsourced to Bell, we tailor our content management solution delivery to suit your organization – no matter the size of your business or budget.

• Manage content, not technology

  With our fully-managed option, we take care of the platform and all system integration to give you control without the administrative burden.

• Take advantage of end-to-end support

  Our certified professionals and technicians will help you plan, implement, support and manage a content management solution with different user permissions, workflows, back-end data amalgamation and other system and tool integrations.

Make more informed business decisions

Optimize how you collect and analyze data to make better-informed decisions about your online presence. Our certified business analytics professionals can identify trends and develop tools to give you deeper insight into customer needs. They’ll also assess your current solutions, find and integrate the right analytics offering for your needs, and prepare a future strategy so you can scale as your data grows.

Business analytics solutions from Bell give you:

• Analytics optimization

  Our experts can audit your existing analytics capabilities, reporting and analysis and offer recommendations on how to best use your current tools while integrating the latest industry best practices.

• Customer experience tracking

  We’ll work with you to define metrics for tracking customer satisfaction, identify areas for improvement, and make recommendations to ensure you deliver a superior experience to your customers.

• Expert analytics tool recommendations

  Our team can help you identify the best analytics tools for your organization based on the key performance indicators you need to measure.

Improve customer experience across channels

The customer experience you deliver is defined by the usability and accessibility of the channels you use. We can help you design an intuitive, multichannel experience that builds your brand, drives sales and improves the quality of your interactions.

Usability and accessibility solutions from Bell give you:

• Detailed audience insights

  Our in-depth research helps you understand your target audience so you can align your business objectives with end-user goals and expectations.

• State-of-the-art usability testing

  Our advanced tracking technology lets you see exactly what your customers are doing on your website. Fine-tune your web applications based on what you learn and test them in a lab environment or at your branch, store or office.

• Device-responsive design

  We specialize in creating responsive designs that provide the best user experience over multiple devices to ensure you can reach all your customers.

• Accessibility audits and support

  Our experts use automated tools, visual inspections and a technical review to assess the current state of your website’s accessibility. We then present a roadmap to help you make your web properties more accessible to reach the widest range of users – and offer full implementation support.

Make the most of the latest mobile technology

Optimize your business websites and applications for use on mobile devices. We’ll share expert insights into the latest and upcoming device trends, mobile technology innovations, demographic and market information, and more.

We can also help you integrate the latest mobile technologies within your business to leverage best practices and achieve your objectives. Our multidisciplinary team of digital strategy, usability (UX) and mobile platform architecture experts will benchmark your mobile readiness, and help develop and implement a mobile strategy to support your IT infrastructure, security requirements and data.

Mobile website optimization and business assessment solutions from Bell offer:

• User-centred planning

  We help identify the devices, features and functions that are most important to your customers. As a leader in Canada’s mobile space, Bell can incorporate the most innovative technologies into your mobile optimization strategy.

• In-depth technology assessment

  Our mobility experts will assess your existing systems and capabilities and create a roadmap for you to take advantage of market-leading technologies.

• End-to-end planning and integration

  We can help you build a fully customized mobile web solution and leverage leading market innovations to deliver a superior experience to your customers.

• Discovery workshops

  We bring your key stakeholders together to understand their goals, review industry positioning, examine current trends and survey existing and future mobile solutions.

A better way to do business online

Advance your current IT capabilities with next-generation e-commerce tools and technologies. With Canada’s largest voice and data network and as a leader in point-of-sale (POS) integration, we deliver a comprehensive, end-to-end strategy that unifies your online and offline presence. Our solutions leverage Internet of Things (IoT) innovations for retail, cloud technologies and mobile integrations – ensuring you’re always open for business.

Our e-commerce experts examine your current online investments and help you put in place best practices for everything from customer acquisition strategies and social business to point-of-sale integration and mobile commerce.

E-commerce solutions from Bell help you:

• Support the growing use of mobile

  With our mobile-first design approach, we can develop an e-commerce solution that will let you optimize your shopping experience to enable transactions and payments from any device.

• Adapt your storefront to your business

  Choose from a range of scalable solutions and flexible delivery options, letting you choose from e-commerce sites you manage in-house to full-scale systems handled by our team of experts.

• Manage your assets

  Locate, ship and track items in real time for faster customer service and more secure inventory management.

• Leverage wireless technology

  Provide a unique in-store Wi-Fi experience where customers can use their phones to access in-store maps, product reviews and instant coupons. And with wireless POS, let customers conduct transactions anywhere inside your store, speeding up the checkout process.